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Branding Methods

The right branding method depends on three things: what the product is made of, how many colours are in your logo, and the look you want. Use the table to compare the 22 methods we offer, then open any method for details. Not sure? Send us your logo and the product, and we'll recommend the best option on your quote.

MethodBest forColoursIndividual namesSetup charge
Screen and pad printing
Pad PrintSmall or curved hard items: pens, keyrings, techUp to 6 spot coloursNoPer colour
Screen PrintFlat items and large areas: bags, folders, flat productsUp to 5 spot coloursNoPer colour
Rotary Screen PrintCylinders: drink bottles, tumblers, mugsUp to 5 spot coloursNoPer colour
Puff PrintBold logos on apparel, with a raised 3D feel1 colourNoOn quote
Digital printing
Direct DigitalFlat or slightly curved items, including dark coloursFull colourSelected productsOne
Rotary Digital PrintFull-colour wraps on bottles and tumblersFull colour, glossAsk usOne
Digital PrintPaper, vinyl and magnets: labels, badges, fridge magnetsFull colourSelected productsOne
Prism Digital PrintMost hard surfaces, glossy and scratch-resistantFull colourYesOne
Silicone Digital PrintSilicone productsFull colourNoOne
Sublimation PrintWhite coated items and polyester fabrics, edge to edgeFull colourSelected productsOne
Digital LabelProducts that can't be printed directlyFull colourYesOne
Resin Coated FinishA glossy domed badge on pens, keyrings and techFull colourSelected productsOne
Apparel
EmbroideryApparel, caps and bagsUp to 12 thread coloursNoOne per position
Faux EmbroideryEmbroidery look on more products, and small logosUnlimited (closest thread shades)Ask usOne
Colourflex TransferFull-colour logos on apparelFull colourNoOne
Digital TransferShort apparel runs, names and numbersFull colourYesOne
Premium finishes
Laser EngravingMetal, wood and other hard surfacesEngraved finish (no ink)Selected productsOn quote
DebossingNotebooks and PU or leather-look coversPressed in (no ink)NoOn quote
Thermo DebossingSelected notebooks, two-tone pressed finishTwo-tone (no ink)NoOn quote
Hot StampingWood and similar materialsBurned-in impressionNoOn quote
Foil PrintingNotebooks, a metallic finishGold, silver or copperYesOn quote
Imitation EtchGlassware, a frosted etched lookEtch effectNoOn quote

Good to know

  • Spot colours vs full colour: spot-colour methods (pad and screen printing) match your brand colours closely but charge setup per colour. Full-colour digital methods cost the same however many colours your logo has.
  • Individual names: only some methods can change the artwork for each item. Ask us before ordering personalised items.
  • Artwork: vector files (AI, EPS, PDF or SVG) suit every method. High-resolution images (300 dpi at print size) work for full-colour digital methods.
  • Specifications vary by supplier. We confirm the method, colours and print area on your proof before anything is made.